The Business:
Nigel Wright are working with a large distribution business expanding their marketing team.
This is a vacancy for an experienced B2B Senior Marketing Executive to join a dynamic marketing team responsible for managing all B2B marketing activities and initiatives.
This is an exciting opportunity to join a fast-growing organisation and make a significant impact on the B2B sales and marketing efforts. If you are a results-driven marketer with a passion for B2B marketing and a track record of success this could be the role for you.
The Role:
- Develop and execute comprehensive B2B marketing strategies to generate leads, drive customer acquisition, and increase brand awareness.
- Collaborate with cross-functional teams, including sales, product, and content, to align marketing activities with business objectives and support sales pipeline growth.
- Maintain market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation.
- Create compelling physical and digital marketing content, including website and email copy, case studies, presentations, and sales collateral, to engage, educate and convert B2B prospects to customers.
The Person:
- Proven work experience in a B2B Marketing role is essential
- A degree or relevant qualification in B2B Marketing is desirable.
- In-depth knowledge of B2B marketing strategies, tactics, and best practices.
- Experience with lead generation, lead nurturing, and marketing automation tools (e.g. CRM, email marketing platforms).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Seeking a strong communicator, adaptable and progressive, willing to support the wider business and team. This role will be an evolving one with potential progressional opportunities.