Marketing Manager
Hybrid in Basingstoke
£30,000 - £40,000 DOE
My client is seeking a strategic and visionary Marketing Manager to join their dynamic team. This role is perfect for a marketing professional ready to shape the company's marketing strategy and drive brand growth to new heights. They're looking for someone who thrives on building impactful campaigns, leading a team, and making data-driven decisions.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies across digital, social, and traditional media channels to elevate brand awareness and customer engagement.
- Manage and optimize multi-channel campaigns, including SEO, PPC, email marketing, social media, and content marketing, ensuring alignment with business goals and delivering measurable results.
- Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth.
- Oversee content creation by collaborating with designers and copywriters to deliver consistent, compelling marketing materials in line with the brand's voice.
- Analyze marketing performance metrics, prepare detailed reports, and present actionable insights to senior management.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and a seamless customer experience.
- Manage and allocate the marketing budget effectively to maximize ROI.
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and results-driven performance.
Requirements:
- A bachelor's degree in Marketing, Business, or a related field; a master's degree or relevant certifications is a plus.
- 5+ years of marketing experience, with at least 2 years in a managerial role.
- Proven expertise in digital marketing strategies, including SEO, PPC, social media, and email marketing.
- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
- Excellent project management skills; able to handle multiple campaigns simultaneously and meet tight deadlines.
- Exceptional written and verbal communication skills, with a talent for crafting compelling marketing messages.
- Creative thinker with a sharp eye for detail and a proactive approach to identifying market trends.
- Strong leadership abilities, with experience guiding and motivating a marketing team.
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.