About
?Our client, a leading food and beverage company, is seeking a talented Senior Marketing Manager to spearhead their digital marketing strategy and innovation initiatives for a 12m fixed term contract. This is an exciting opportunity to join a brand that brings joy to millions worldwide and makes a real impact in a fast-paced, entrepreneurial environment.
The role
As the Senior Marketing Manager, you will be instrumental in shaping and executing the digital marketing strategy for this well known household brand. You will drive innovation across brand strategy, media, communications, and social channels, ensuring the brand continues to engage and delight its young audience in the digital space. You will be responsible for....
- Develop and implement innovative digital brand strategies
- Lead media, communications, and social media initiatives crafting and executing digital marketing strategies.
- Creating compelling content for various digital platforms, monitoring online customer feedback, conducting market research, and collaborating with cross-functional teams to ensure brand consistency across all channels.
- Additionally, you will be responsible for managing budgets, setting goals, and tracking metrics to measure the success of your campaigns.
Key requirements
- ????Proven experience in digital marketing strategy and innovation.
- Expertise in brand strategy, media, communications, and social media.
- A strong understanding of the food and beverage industry, including current trends, consumer preferences, and competitive landscape.
- Ability to tailor marketing strategies to target specific audience segments and adapt to evolving market dynamics.
- Experience managing external marketing agencies.
- Team management experience is preferred.