Marketing Manager
£45-55k + car allowance
Reading
We are currently recruiting for an experienced Marketing Manager on behalf of our client, a leading firm in the professional services sector. This is an excellent opportunity for a dynamic individual looking to advance their career in B2B marketing.
This full-time role reports to the National Senior Marketing Manager and involves developing and executing marketing programmes aligned with the firm's strategic goals. Ideal candidates will have a strong B2B marketing background, preferably within professional services or accountancy, and be adept at managing multiple marketing channels.
Key Responsibilities:
- Develop strategic marketing plans to enhance brand recognition and build relationships within key markets.
- Lead comprehensive marketing campaigns from inception to execution.
- Advise stakeholders on marketing initiatives, conduct market analysis, and update content.
- Curate and produce engaging content for various channels, including email, social media, and brochures.
- Manage a marketing executive, providing leadership and mentorship.
- Measure and report on marketing performance to drive continuous improvement.
- Ensure all marketing materials adhere to brand guidelines.
Required Skills and Experience:
- Proven experience in multi-channel marketing campaigns, including digital.
- Strong organisational and project management skills with the ability to meet deadlines.
- Excellent writing and editing skills, capable of converting technical content into compelling copy.
- Proficient in CRM systems and HTML email platforms.
Qualifications:
- A degree in marketing or CIM qualification preferred; relevant experience is also considered.
- Experience in professional services, particularly in accountancy, is desirable.
This is a fantastic opportunity to join a firm that values talent and provides a platform for growth. If you're an experienced Marketing Manager ready for a new challenge, we want to hear from you!
EA-1358