Marketing Manager - Digital Experience
Permanent - 25% bonus and other excellent benefits
Hybrid Working - 3 days per week at Woking / Hammersmith office
Nomad Foods is Europe's leading frozen food company with approx. 8000 employees across 22 markets and 19 factories. The Company's portfolio of iconic brands, which includes Birds Eye, Findus, iglo, Aunt Bessie's and Goodfella's, have been a part of consumers' meals for generations, standing for great tasting food that is convenient, high quality and nutritious.
This role is known for overseeing the overall consumer experience across all Nomad Foods' digital touchpoints (including designing, developing, and managing our entire website ecosystem, social media networks, and other relevant digital channels).
This role is ultimately responsible for enhancing the digital user journey and ensuring seamless interactions and meaningful engagements with our brands, by leveraging cross-functional team connections and the best-suited technology.
About the position
We need someone who has a passion for delivering exceptional consumer experience, with creative thinking and a strong eye for design and user interface aesthetics.
We need someone who has solid negotiation skills and outstanding communication skills, able to influence and engage with internal and external stakeholders at all levels.
We need someone who displays a 'can-do' and proactive attitude, with the ability to prioritise tasks and manage multiple projects simultaneously.
Owned Media ambassadorship
Develop and execute a distinctive owned media vision and strategy for our business, aimed at improving consumer satisfaction, advocacy, and engagement with our brands.
Be the main voice within the Media team ensuring owned media channels (and an inherent digital consumer journey) is fully embedded into our annual media plans.
Website development and analysis
Lead the digital roadmap for Nomad's website development, including technology migration and the introduction of any enhancements, relevant tools and features.
Drive all-round web analytics learnings and insights across our website ecosystem, collaborating with our Media Agency to develop and provide regular reports on website performance.
User Experience analysis and enhancement
Analyse user behaviour and feedback to identify pain points and areas for improvement within the digital consumer journey. Foster A/B testing and user research where appropriate to optimise user experience and consumer satisfaction/advocacy.
Stay up-to-date with emerging digital technologies and tools to enhance the digital consumer experience.
Cross-functional collaboration
Drive digital content and consumer journey alignment with our Omnichannel/E-commerce team.
Develop a suitable consumer data and/or CRM strategy for our business in collaboration with the Insights team. Work with the IT team to ensure the performance and stability of our digital platforms. Collaborate with all relevant marketing teams to ensure consistent and engaging messaging and branding across all digital touchpoints.
Community management
Drive the deployment of our community management software, track the relevant response KPIs and collaborate with the Consumer Care team to ensure argumentative alignment and cross-learning.
About You
Our ideal candidate will have experience of:
- Bachelor's degree in Marketing, Business, User Experience (UX) Design, or a related field.
- Proven experience as a multi-market Digital Experience Manager, CX or UX manager.
- FMCG/CPG experience
- Experience with Sitecore or other hosting platforms
- Familiar with headless tech solutions
- Experience in e-commerce is a plus
To view the full job profile and to apply, please click on the apply button above which will divert you to our careers site. We look forward to receiving your application.
At Nomad Foods we're proud to represent the world we serve by hiring diverse talent. Our inclusive culture is all about what we can achieve together