Principal Marketing Analyst
London (2 days in the office)
Benefits: Pension Scheme: Employer matching pension contributions up to 7.5% Work Flexibility: Up to 30 days per year to work from anywhere and more.
Overview
This role offers an exciting opportunity to leverage data to drive marketing strategy and business decisions. The ideal candidate excels at translating complex data into actionable insights and will play a crucial role in a dynamic team, significantly impacting the company's success.
You will work with a variety of different metrics and models, such as brand health, econometrics, digital attribution, CRM, and LTV. Leading a small team of analysts, you will be a player-manager, both driving strategy as well as rolling up your sleeves and getting stuck in.
Role and Responsibilities
The Principal Marketing Analyst will be instrumental in transforming raw data into insightful business information. Key responsibilities include:
- Marketing Analytics Expertise: Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes.
- Reporting and Analysis: Develop marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels.
- Customer Strategy Development: Drive the creation of a single customer view to support a central audience strategy, enhancing the effectiveness of next best action models.
- LTV Optimisation: Develop and refine a Lifetime Value (LTV) model in collaboration with marketing leads, ensuring optimal investment decisions and activities.
- Stakeholder Communication: Translate complex data into clear, actionable insights, and present findings to stakeholders at various levels to inform decision-making.
Key Qualifications
- Proficiency in Marketing Analytics: Expertise in areas such as brand health, digital attribution, customer segmentation and value, CRM, and LTV. Knowledge of econometrics is a plus.
- Communication Skills: Ability to extract and clearly articulate meaningful information from data to a wide variety of audiences.
- Technical Skills: Proficient in SQL and data manipulation, especially with Google BigQuery and DBT. Strong knowledge of statistical modelling techniques such as significance testing, multivariate modelling, MMM, p-value, and A/B testing.
- Leadership Experience: Experience in managing and developing other analysts, ensuring their professional growth and the achievement of team goals.
Apply Now
Join a team that is transforming the way consumers navigate their household services and help make a positive impact on people's lives.
Apply today by submitting your CV!
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.