Automation Marketing Manager
Day Rate Negotiable (Inside IR35)
Remote Working (United Kingdom)
Initial 6 Months View to Extend
Your New Role
Working within a global automotive organisation, you will play a pivotal role in the creation, development and implementation of the organisations Automation Marketing activity. Owning the Marketing CRM and further tools, to manage customer and prospect lifecycles, you will implement the CRM strategy working across marketing and sales. Developing digital products and utilising e2e digital marketings tools to leverage customer relationships and growth. A fundamental piece of this role is managing all automated marketing campaigns, including segmentation, email marketing and lead nurturing. There will be a requirement of monitor and analysing KPIs, then making data-driven recommendations to improve. You will implement A/B testing methodologies to ensure email content, landing pages and other elements work efficiently.
Ensuring Your Success
Excellent interpersonal skills, both written and verbal are imperative to being successful within this position. With a genuine passion for automation and marketing you will be an influential leader, who has the ability to hit the ground running with a highly commercial mindset. You'll possess demonstrable experience in marketing automation, with an excellent track record of successful implementation. You'll be an expert in marketing automation platforms and tools. Exceptional stakeholder engagement with the ability to influence at all levels is essential, a background in the automotive industry is highly desirable.
In Return
Other than gaining exposure and making a significant impact in a global organisation, you will be offered a highly competitive day rate, with the flexibility of remote work. There is a high likelihood of this role being extended beyond the initial 6 months.