A leading national accountancy firm with global reach is looking to recruit an experienced email marketing specialist to support the successful delivery of the firm's email marketing strategy.
The firm is going through an exciting development in its digital journey and you will be joining an organisation in which talented people can realise their potential, are successful and enjoy what they do by making a positive difference to the firm's clients, communities and each other. The firm's vision is to be recognised as essential to the future success of their clients by helping them to answer tomorrow's questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and risk services. The firm's well regarded marketing team is predominantly based in the London office but collaborates nationally across all offices. Working closely with key stakeholders, the Senior Email Marketing Executive or Assistant Manager will be a super user of the emailing platform and primary approver for email marketing campaigns before distribution. Keeping up to date with the latest email marketing trends and sharing best practice, you will train all new starters on use of the email marketing platform and help the marketing team to write compelling, benefit-led email marketing messaging. It will be the role holder's responsibility to ensure all email templates and messages comply with the firm's brand, including tone of voice and house style guidelines, and to confidently provide feedback to help improve email campaigns. The successful applicant will also be required to develop an email marketing performance programme to continually improve key performance metrics and will regularly report on the success of email marketing campaigns as well as share key industry benchmarking data.
With strong organisation skills and the ability to multitask and work to tight deadlines, the ideal candidate will possess a business to business professional services marketing background, preferably within accountancy, to include past success in working with and creating email marketing tools and knowledge of how they integrate and work together with CRM systems. A confident communicator with high attention to detail and the ability to build relationships at all levels, the Senior Email Marketing Executive or Assistant Manager will be able to demonstrate past experience of working with large amounts of data and transforming these into visually engaging reports.
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