We are recruiting for an experienced Marketing Manager to join our client, who are a pioneering fashion technology marketplace app and specialise in delivering high end boutique clothing across London in 90 minutes. They aim to transform customer convenience by providing a human led online fashion styling service coupled with real-time tracking, promoting sustainability through eco-friendly delivery options, and supporting local businesses. Most recently they have built out a team of personal stylists, as they work to democratise personal styling so all customers can benefit from a service often seen as exclusive.
Job Title: Marketing Manager
Location: North London
Reporting to: CEO and Co-Founder
Job Purpose:
As the Marketing Manager, you will spearhead our team to develop and implement strategic marketing initiatives that drive customer acquisition, enhance brand visibility, and foster community engagement. You will also oversee public relations and support event planning. Leveraging data-driven insights, you will shape marketing strategies that align with our mission of democratising fashion and bringing a complimentary service to all users irrespective of budget.
Key Responsibilities:
Strategic Planning and Execution:
? Develop and execute comprehensive marketing strategies to drive growth and market penetration.
? Identify new market opportunities and plan campaigns to expand the user base and brand presence.
Brand Management:
? Elevate the brand identity through innovative marketing campaigns and partnerships.
? Maintain consistent brand messaging across all marketing channels and customer touchpoints.
Digital Marketing:
? Oversee digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing.
? Utilise data analytics to measure campaign effectiveness and optimise digital marketing strategies.
Partnerships and Collaborations:
? Build and manage strategic partnerships with fashion brands, local boutiques, and technology partners.
? Explore and negotiate new collaborations that align with the brand values and business goals.
Community Engagement:
? Foster a strong community around the brand by engaging with customers through social media and local events.
? Promote the sustainability initiatives and support for local businesses through targeted campaigns.
Customer Acquisition and Retention:
? Develop and implement customer acquisition strategies to attract new users.
? Enhance customer retention through loyalty programs, personalised marketing, and exceptional user experience.
Market Research and Analysis:
? Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
? Use insights to inform marketing strategies and business decisions.
Public Relations:
? Develop and manage PR strategies to enhance brand reputation and media presence.
? Build relationships with media outlets and influencers to secure coverage.
Event Planning and Support:
? Coordinate and support events that promote the brand and engage the community.
? Collaborate with the team to plan and execute promotional and community events.
Team Leadership and Development:
? Set clear objectives and KPIs, and manage the team to achieve them.
? Mentor and develop team members, fostering a culture of continuous improvement and innovation.
Requirements:
? Proven experience in a senior marketing role, preferably in the fashion or tech industry.
? Demonstrated success in developing and executing marketing strategies that drive business growth.
? Experience in public relations and event planning is highly desirable.
? Strong leadership and team management skills.
? Excellent communication and interpersonal abilities.
? Proficiency in digital marketing tools and analytics platforms.
? Creative thinking with a passion for innovation.
? Ability to thrive in a fast-paced, startup or SME environment.
Our client are offering a great package and opportunity to be part of a dynamic fast-growing team dedicated to revolutionising the fashion industry.