Marketing and Social Media Manager, Up to £50K. Hybrid working, Horsham, UK.
This company create intuitive software to save time for small businesses. With big plans on the horizon, they are seeking a talented Marketing and Social Media Manager to be part of a new content journey.
This Marketing and Social Media Manager will be creative, strategic, and data-driven, with a passion for technology and a proven track record of implementing or participating in successful marketing campaigns.
This Marketing and Social Media Manager will
- Collaborate with the Head of Content and Brand and the wider marketing team to develop and implement multi-channel marketing plans to drive top of the funnel marketing metrics
- Develop innovative ways to engage our target audience to drive top of the mind awareness and consideration
Strategise and manage field marketing events that are aimed at strengthening our brand presence in the market
- Identify opportunities for partnership and collaboration to expand the company's reach and influence
- Create copy for assets that are relevant to our brand marketing campaigns (landing pages, emails, taglines etc.) in collaboration with the product marketing, content team and copywriting freelancers
- Run targeted PR initiatives to maximise our brand reach
- Report on all initiatives, how they are performing and what we are learning from them
- Manage all company social media accounts (e.g., LinkedIn, Twitter, Facebook, Instagram) to increase brand awareness and engagement
- Create and curate engaging content for social media platforms, including posts, videos, graphics, and polls
- Monitor social media trends, track metrics, and adjust strategies to optimise performance.
- Foster relationships with customers, industry influencers, and brand advocates through online communities, forums, and groups.
- Respond to inquiries, comments, and feedback from the community in a timely and professional manner
- Report on the social media performance and learnings
This Marketing and Social Media Manager will have:
- Proven experience (3 years) in brand marketing and social media management, preferably in the SaaS industry
- Experience with running brand marketing campaigns, creative agency management and copywriting
- Experience reporting on top of the funnel activity to demonstrate results and impact
- Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences
- Creative thinking and problem-solving skills, with a results-oriented mindset
- Ability to multitask and prioritise tasks in a fast-paced environment
- Knowledge in design tools (canva or adobe) a plus
If you are a passionate Marketing and Social Media Manager, please get in touch quoting job reference AP1102.
Please also take a look at www.air-recruitment.com