Marketing Copywriter/Content Marketing Specialist
Job Title: Marketing Copywriter/Content Marketing Specialist
Location: London, UK
Contract: Temporary (6 Month Contract)
Salary: Competitive
About the Company
A leading provider in digital content and events within the gaming industry, this company manages prominent brands and delivers innovative content marketing strategies to engage its global audience. They offer integrated marketing services to suppliers in the industry, constantly striving to add value through cutting-edge digital marketing efforts.
The Opportunity
We are looking for a talented Marketing Copywriter/Content Marketing Specialist to join our digital marketing team on a temporary contract. In this role, you will work closely with the Senior Email Marketer and Campaign Manager to create impactful omnichannel copy. This is a key role in engaging a global audience, driving customer value, and supporting campaigns aimed at increasing attendance and engagement across core products and services. The position offers the opportunity to shape the content strategy, enhance customer journeys, and drive conversions through compelling email marketing campaigns.
Key Responsibilities
- Email Campaign Creation: Develop and implement email marketing campaigns targeting specific customer segments across various brands, ensuring alignment with product and brand objectives.
- Content Development: Write clear, engaging, and persuasive copy for emails, newsletters, and other related digital content.
- Tone of Voice: Manage and maintain a consistent tone of voice across all campaigns, ensuring alignment with the brand and target audience.
- Segmentation & Personalisation: Use data to segment audiences and personalize email content, optimizing engagement and conversion.
- Template Management: Create and manage email templates within marketing automation platforms, ensuring consistency and adherence to brand guidelines.
- A/B Testing: Conduct A/B testing to evaluate the performance of email campaigns and make data-driven decisions for improvement.
- Analysis & Reporting: Analyze campaign performance and provide actionable insights to inform future strategy.
- Compliance: Ensure all email marketing efforts comply with GDPR and industry best practices.
Your Competencies
- Exceptional Writing Skills: Strong written communication with flawless spelling and grammar.
- Email Marketing Knowledge: Deep understanding of email marketing strategies and best practices.
- Analytical Skills: Ability to interpret data and optimize campaigns for continuous improvement.
- Collaboration: Strong teamwork skills, able to collaborate with various internal stakeholders across departments.
- Project Management: Effective organizational skills with the ability to manage multiple projects and meet deadlines.
Your Experience
- Email Marketing: Proven experience in developing, executing, and optimizing email marketing campaigns.
- Copywriting: Excellent track record in creating compelling marketing messages.
- Marketing Automation: Experience with marketing automation platforms, ideally D365.
- CRM Knowledge: Familiarity with Microsoft Dynamics CRM is an advantage.
- HTML: Basic understanding of HTML is beneficial but not essential.
- GDPR Knowledge: Awareness of GDPR regulations and how to implement compliant marketing strategies.
Your Knowledge
- Proficiency with marketing automation tools and technology.
- Strong project management abilities.
- Familiarity with data analytics and audience segmentation tools.
Your Qualifications
- Education: Degree in Marketing, Communications, or a related field, or equivalent experience.
- Experience: Minimum 3 years of experience in email marketing and copywriting.
- Professional Qualification: A professional marketing qualification is advantageous.
What You'll Bring
- Passion for Marketing: A proactive, 'can-do' attitude with a commitment to delivering high-quality work.
- Creativity: Ability to generate innovative ideas and think outside the box.
- Team Player: Strong collaboration skills, able to work effectively with various departments.
- Independence: Ability to manage your workload independently and meet deadlines.
- Attention to Detail: Commitment to excellence with meticulous attention to detail.
-Drive for Improvement: Continuously seeking opportunities to enhance performance and deliver outstanding results.
Company Values
- Trust and Loyalty: Working in partnership with customers and colleagues to foster strong relationships.
- Building Dreams: Striving to create positive experiences and support the growth of customers and colleagues alike.
- Championing Diversity: Embracing unconventional thinking and driving positive change in everything we do.
- Pursuit of Excellence: Constantly aiming to improve, nurturing talent, and helping everyone succeed.
This is an excellent opportunity for an experienced copywriter with a passion for marketing and a desire to make an impact in a dynamic industry.
- **PLEASE NOTE, YOU MUST HAVE THE RIGHT TO WORK IN THE UK IN ORDER TO BE CONSIDERED FOR THIS JOB***
APPLY
You can apply for the Copywriter position now by sending me your CV. Do not?forget to register as a candidate too.??
Thomas Hipkins
Delivery Consultant
Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please?look?at our website.?
Sphere?is an equal opportunities employer.?We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.