Amazon Fresh is seeking a highly motivated, customer-obsessed, and analytical Senior Marketing Manager to lead our end-to-end targeted customer promotions program and lifecycle marketing for Amazon Fresh stores and online. This is a high impact role in the UK Fresh business that is accountable for marketing campaigns that develop and deepen engagement with Amazon Fresh customers. This is a 12-month fixed term contract role based in our London or Manchester office.Key job responsibilities• Own the strategy and execution plan for targeted customers promotions for Fresh stores and online • Partner with analytics teams to develop segmentation models for targeting and adopt scientific approaches to test and scale customer promotions• Optimize promotional investments to drive efficient acquisition and retention of priority customer segments• Manage our omnichannel employee and student discount programs, developing campaigns and tactics to drive program engagement • Launch and scale our grocery Loyalty rewards program• Own budget planning and reporting of customer basket promotions performance for all business reviews• Work with product teams to develop improved tools and processes for targeted customers promotions that increase program engagement and increase ease of execution• Ensure all promotions are set up correctly and follow robust QA processes and legal approvals for consistent high bar on CXA day in the lifeIn this position, you will be responsible for managing ambiguity and taking a proactive lead in defining customer strategies and measurement requirements, even in new or uncharted areas. On a daily basis, you will partner closely with cross-functional teams across the EU Fresh Stores business to deliver best-in-class lifecycle marketing initiatives. This will involve working collaboratively through influence and open communication to align on goals and execute successfully. You can expect to spend significant time problem-solving, getting things done, and developing scalable models and mechanisms to handle the complexity of the omnichannel program. Thriving in a fast-paced environment, you will need to be comfortable rolling up your sleeves and taking a hands-on, scrappy approach as part of a larger team.
BASIC QUALIFICATIONS
- Experience in developing and managing acquisition marketing or channel programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience with test and learn, marketing optimization, and experimentationAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://content/en/how-we-hire/accommodations.