Salt is proudly working with UK's most well known entertainment groups as they seek to hire a highly motivated and experienced Campaign Planner to join their dynamic marketing team. In this 2-3 month, ASAP starting contract role, you will take charge of the entire process of planning integrated campaigns by collaborating with cross-functional teams to develop consumer-focused strategies, create engaging solutions, and ensure flawless execution. This role requires a strategic thinker with a passion for developing consumer-centric strategies and delivering engaging creative solutions.
Key Responsibilities:
- Oversee the execution of 15+ integrated campaigns annually, including major product launches.
- Create comprehensive end-to-end campaign project plans by:
- Coordinating with all stakeholders to adhere to key timelines and deliverables.
- Identifying and managing interdependencies.
- Addressing issues and revising plans as necessary.
- Ensuring timely and budget-compliant campaign delivery through effective stakeholder management.
- Facilitate the delivery of essential campaign components, such as campaign strategy, creative platform, channel activation plans, creative requirements, and creative toolkits.
- Oversee the final approval of output from the internal creative studio, ensuring production and digital files meet campaign standards.
- Manage relationships with internal and external stakeholders, including clients, agencies, and suppliers.
- Advocate for process improvements, capturing insights and applying lessons learned to enhance future campaigns.
Key Skills and Experience Needed:
- Project Management experience - A proven track record in delivering multi-channel campaigns, developing timing plans, managing priorities, and facilitating cross-functional teamwork.
- Experienced in managing rich media and standard display campaigns, collaborating with digital performance teams, publishers, and designers for creative development and builds.
- Skilled in managing cross-functional teams to ensure timely and efficient campaign delivery, identifying key decisions, and keeping teams aligned.
- Extensive experience in driving end-to-end campaign development, ensuring on-time and on-budget delivery. Understands the client-agency dynamic for developing campaign strategies and creative outputs.
- Experienced in working with creative agencies and internal studios, with a strong grasp of design, content development, and front-end development across print, retail, online, and digital platforms.
- Proficient in managing budgets and understanding commercial delivery.
- Capable of drawing clear conclusions from multiple sources of information.
- Excellent at managing and influencing stakeholders, including senior executives, with strong assertiveness and confidence.