Are you a seasoned marketing leader with a flair for strategy and a passion for bringing brands to the forefront?
Do you excel in driving creative campaigns while steering a team towards success? If you're nodding along, we've got an exciting opportunity that might be your next big move! Our client is searching for a dynamic Head of Marketing to join their well-established team in Bristol. This role isn't just about overseeing marketing efforts; it's about leading the charge in making a brand synonymous with exceptional dining experiences, innovative campaigns, and customer loyalty.
As the Head of Marketing, you'll be at the helm of digital and analogue marketing strategies, ensuring that every campaign resonates with the target audience and drives results. You'll work closely with senior leadership to develop and execute a robust marketing calendar featuring seasonal campaigns for major brand initiatives.
You'll lead a talented team, providing guidance and inspiration as they handle content creation, social media management, and local marketing initiatives. Your role will be pivotal in shaping the brand's voice across all channels, ensuring consistency and impact. Whether it's refining the messaging on the website, crafting compelling print materials, or optimizing paid digital campaigns, you'll be the go-to person for making sure every piece of marketing material is not only on-brand but also effective.
Beyond creativity, you'll also need a strategic mind that's data-driven. You'll oversee the analysis and reporting of all marketing campaigns, using insights to refine strategies and optimize performance. This role will require close collaboration with other departments, including sales and operations, to ensure marketing efforts align with business goals and contribute to the bottom line. You'll also manage budgets, ensuring all campaigns are delivered on time and within financial parameters.
You'll be in the driver's seat regarding major initiatives, such as new venue openings or significant menu launches. You'll plan and execute launch campaigns that generate buzz, attract attention, and drive footfall and online engagement. This includes everything from teaser campaigns to full-scale launch events that capture the imagination of the local community.
The role also involves staying ahead of the curve with digital marketing trends, ensuring that the brand leverages the latest tools and platforms to maintain a competitive edge. You'll manage SEO/PPC efforts to maximize visibility and reach, ensuring that these restaurant venues are always at the top of potential customers' minds. And of course, you'll be a key player in regular executive meetings, presenting your team's achievements, insights, and plans for future growth.
So, who's the ideal candidate for the job?
- Over 10 years of marketing experience, with at least 5 years in a leadership role
- Proven track record of managing and inspiring a marketing team
- Strong strategic mindset with the ability to see the big picture and focus on long-term goals
- Exceptional project management skills, with a knack for juggling multiple initiatives
- Experience in the hospitality sector is highly advantageous but not essential
- Data-driven, with a solid understanding of digital analytics tools like GA4
- Proficiency in key software: WordPress, Yext, CRM systems, and design tools like Canva
- Ability to manage budgets effectively and deliver campaigns within set financial constraints
- A strong communicator with the ability to influence at all levels of the organization
- Friendly, approachable, and ready to lead by example
If you're ready to take on a role where your leadership and creativity can shine, this is your chance. Join a team that values innovation, teamwork, and making a real impact.