Job Title: Digital Marketing Executive
Location: Brightlingsea
Salary: £30,000
The successful applicant will be irresponsible for collaborating within the internal marketing team to fulfil company objectives outlined by marketing management, focusing on sector-specific lead generation, brand awareness and engagement. Additionally, they will entail measuring digital marketing performance against KPIs using tools like Google Analytics, while also assisting in website content updates and collaborating with various internal teams.
Responsibilities:
SEO: Conduct keyword research, on-page and off-page optimisation, and track performance to improve our organic search rankings.
PPC: Create and manage PPC campaigns on platforms like Google Ads and social media to drive targeted traffic and optimise ad spend.
Website Updates: Collaborate with the web development team to update and maintain our website, ensuring it is user-friendly, engaging, and up-to-date.
Social Media: Develop and execute social media strategies to increase brand awareness, engage our audience, and drive traffic to our website.
Qualifications:
- Knowledge of SEO best practices and tools.
- Familiarity with PPC advertising and platforms (Google Ads, Facebook Ads, etc.).
- Basic understanding of website content management systems (CMS).
- Strong written and verbal communication skills.
- Creative thinking and the ability to generate fresh ideas.
If you are interested in finding out more, please APPLY & get in touch with Charlie Bennett @ Allegiance Technology on or email