Role: Digital Marketing Executive– Bedford
Salary: £35K per annum
Working Hours: Monday – Friday 08:30- 5pm
Benefits:
- 25 days holiday + states
- Performance related bonus
- Company pension
- Onsite parking
Elevation Recruitment Group - Marketing Division are excited to be working with a global manufacturing business.
Working within the Marketing department the Digital Marketing Manager will manage a range of marketing activities to support the wider growth objectives of the business, and in line with company strategy and the annual marketing plan.
Responsibilities:
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Website Management – Play a lead role in the design, specification and build / implementation of a new website with integrated PIM (Product Information Management) and DAM (Digital Asset Management) systems.
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Email Marketing – Manage email marketing plan and technology platform to increase customer engagement and generate new business leads.
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End to end management of email marketing campaigns
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A/B Testing and Segmentation
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Social Media – Create and manage a social media plan to increase engagement and build brand awareness and affinity.
Additional required skills:
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PIM & DAM - Long-term management of PIM/DAM to improve management and dissemination of product and marketing data and assets.
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Collaborate with other teams to ensure a smooth integration of any new technology and optimise data accessibility for marketing material creation.
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Graphic Design – Utilise graphic design to create compelling email marketing and social media content and support other design requests.
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Basic Adobe Creative Suite knowledge essential.
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Company Events and Exhibitions: Support the marketing team to successfully deliver internal and external events, to achieve objectives.
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Marketing Planning: Support the marketing team with the creation and implementation of the company marketing plan.
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Marketing Technology – Responsible for leveraging marketing technologies and new developments to enhance marketing activity.
Additional Qualifications (Preferred)
- Marketing experience required
- Minimum 3 years digital marketing experience
- Business to business marketing experience desirable but not essential
- Experience in construction products related industry sectors desirable but not essential
- Adobe InDesign, Express, Acrobat
- Marketing qualifications
- Self-motivated
- Ownership and responsibility
- Good communication skills including presentation skills
- Organised with ability to work on own initiative
- Excellent attention to detail
- Analytical