Communications Strategy & Planning Manager - Integrated Comms
Mobile, TV, Consumer, Gaming and more..
London, 3 days in office
Up to £80K Base + Bonus and Bens
Salt is working with a major British business that spans mobile, broadband, TV, and consumer sectors. They have a presence in every second home in the UK and are a constant on the UK high street. My client is looking for a candidate that has planning and strategy experience with integrated campaigns across paid, owned, and earned.
The Role:
- Responsible for driving direction of brand communication planning across paid and owned channels.
- Lead on development of integrated and audience led brand and comms plans.
- Have a strong understanding of audiences, insight, data strategy and media across paid, owned, and earned channels.
- Combine paid and owned comms touchpoints to create holistic communication and messages for audiences.
- Keeping on top of trends, zeitgeist and cultural events that are relevant to the brand and audience.
- Capture consumer attention across multiple product categories (broadband, mobile, tv, security, consumer electronics, digital platforms and more..)
- Create briefs with audience insight to drive relevance to achieve brand objectives.
- Ensure use of all paid and owned channels and communication tools to reach audience at scale.
- Main point of contact for planning agencies and owner of audience lead briefing processes.
The Person:
- 6-10 years experience in communication strategy and planning across paid and owned channels, or a similar experience at a customer led organization.
- Strong experience in creating insight and data led briefs that build a case for change.
- Demonstration of audience led planning with creative/media agency relationship experience.
- Able to pitch and influence data led ideas to senior leaders.
- Able to bring together multiple communication and creative strategies into a holistic integrated plan.