Are you at the cutting-edge of content, marketing, social media and brands? Are you interested in technology, with your finger on the pulse of current affairs and trends? Would you like to work in one of the fastest growing, most exciting new technology platforms on the planet?
As the Social Media and Marketing Manager you will support all content and marketing output with a focus on brand awareness, lead-gen, content distribution and user engagement. This will include everything from blog, report and webinar content to direct-mail marketing comms and in-app engagement. You will also lead on all social media content.
This role is hybrid (London Bridge) paying £25K per annum.
About the Company
Our client is on a mission to solve the world's biggest social and commercial challenges through the power of collaboration.
Their leading-edge technology and world-class team has already helped some of the most iconic brands in the world by creating unique online communities who collaborate and provide real-time insights and ideas. These customer-led insights fuel new ideas for products, marketing campaigns, content creation and much, much more.
As the business rapidly accelerates its growth, they are building their team of exceptional people to lead a multitude of global clients on their journey with our client, and ensure they get maximum value from the online communities our client has built for them.
The Role:
Maximizing distribution: You'll come armed with the ideas, experience, knowledge and skills to supercharge our content distribution - ensuring we maximise eyeballs across all our content, from report downloads to webinar sign-ups to qualified sales leads via lead-gen social media ads. You'll be laser focused on radically increasing our newsletter sign-ups, web sessions and interactions across all other touchpoints, managing a marketing budget in a cost-effective, efficient way, and using all the digital platforms at your disposal.
Lead-gen marketing content: You will be responsible for creating external marketing content that will be used to engage both our existing and prospective clients. This will take the form of blog, video and report content.
Regular marketing comms: You will assist in the creation, delivery and management of marketing comms such as newsletters, webinar mail-outs and other company related news and updates, using internal marketing systems such as HubSpot and MailChimp.
Social media management: You will enhance the brand and build strong online communities through our various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Quora and Reddit.
- Develop social media campaigns that help to achieve set marketing goals and KPIs
- Designing and implementing the organic social media strategy and content calendar to align with business goals with a tailored approach for each platform
- Generate, edit, publish and share engaging content daily
- Measure the success and impact of the organic growth and performance of all profiles based on key metrics
- Assist with the performance marketing side of the business (ad campaigns on different platforms)
- Monitor audience responses/comments/DMs on the platforms while working closely with the Customer Service Team
- Monitor the competition and its social media assets to ensure competitve growth
- Perform research on current benchmark trends and audience preferences across various social media platforms
Qualifications and Technical Skills Required:
- Excellent copywriting skills
- Knowledge and experience of digital marketing, content marketing and distribution
- Knowledge and experience of social media advertising
- Bachelor's Degree in Marketing, Communications or related field
- Good understanding of social media KPIs, trends and content
- Hands on experience in content management
- Ability to develop the right voice for each social media platform
- Analytical and multitasking skills