Paid Media Specialist
Our client a Birmingham based digital agency are looking to expand their team of digital experts and appoint a Paid Media Specialist.
Are you ambitious and have a passion for digital marketing?
Do you have a minimum of 3 years as a Google and Meta Ads specialist in a digital marketing agency?
Day to day responsibilities -
- Develop and manage comprehensive paid media strategies across Google Ads
(Search, Display, Shopping, Performance Max) and social media platforms
(Facebook, Instagram, TikTok, etc.)
- Conduct in-depth keyword research and audience targeting to ensure
maximum reach and engagement.
- Create compelling ad copy, visuals, and landing pages that resonate with
target audiences.
- Optimise campaigns for peak performance, leveraging A/B testing, data
analysis, and industry best practices.
- Monitor campaign performance, track key metrics, and report results to
- Stay abreast of the latest trends and innovations in the paid media landscape.
- Collaborate with internal teams (marketing, creative, design) to ensure
seamless campaign execution.
Do you have?
- Proven track record of success in managing Google Ads and social media ad
- Demonstrated ability to consistently achieve a minimum ROAS of 4x for
Google Ads and Performance Max campaigns, and 5x for social media ad
- Strong understanding of campaign optimisation techniques, data analysis, and
reporting
- Excellent communication and presentation skills
- Ability to work independently and as part of a team.
For further information please forward your CV and a covering letter detailing your experience.